Bright Lights, Home City: Millennials Move Home

From a young age, Millennials are told to “Dream Big!”

Apr 19, 2015 – From a young age, Millennials are told to “Dream Big!” For Mayflower customer Ashley Luther, dreaming big meant heading to the West Coast with her now-husband after graduating college. While the bright lights of the big city provided a temporary home, after living in California for five years Ashley and her husband decided to move back to St. Louis to be closer to family as they begin to start one of their own.

This trend in Millennials returning home is known as the boomerang effect. One in four U.S. Millennials, (ages 18-34), have moved back to their hometown in the past five years, as stated in the 2015 Mayflower Movers Insight Study. Nearly 68 percent of respondents cited a desire to be closer to family, friends and significant others as their reason to move back to the town they grew up in.

According to Dr. Philip Cohen, a professor of sociology at the University of Maryland, strong parental relationships are drawing them home in larger numbers than previous generations. For those Millennials living away from home, one in three would consider moving back to their hometown at some point in their life.

Ashley and her husband both grew up in St. Louis. After college, her husband received a job offer at a law firm in Los Angeles, and Ashley decided to pursue her master’s degree at the University of Southern California. After getting married, the two began to discuss their desire to live closer to family and buy a home.

It took two years for them both to find jobs and move back to St. Louis, but the decision was worth the wait. As they are beginning to think about starting family, they knew the childcare costs in L.A. were way too expensive and that one of them would potentially have to stop working. And they wanted to be near family when they decide to have children. The cost of living in St. Louis, along with the location to family, including Ashley’s grandparents, had a big impact on their choice.

Since moving home, Ashley and her husband were able to purchase their first home while still contributing to savings. The Luthers moved with Mayflower, and were pleased when everything made it to St. Louis safely.

Media Inquiry

For more information on Mayflower or media inquiries, please email us here:

Let’s Get Moving

Related News

  • Mayflower Moving Our Heroes truck driving - Mayflower®

    Mayflower Transit Parent Company, UniGroup, Named as Partner in Awarded Global HHG Contract

    Mayflower Transit announced today its parent company, UniGroup, C.A., has been awarded, alongside a team of strategic partners, a new multiyear contract by U.S. Transportation Command (TRANSCOM) valued at $7.2 billion for the transition and three-year introductory period.
    Continue Reading
  • Jeremy Long, Security Van Lines Of Colorado, Wins Van Operator of the Year

    Jeremy Long, Security Van Lines of Colorado, LLC. In Colorado Springs, was awarded Mayflower Transit’s Household Goods West Van Operator of the Year.
    Continue Reading
  • COVID-19 Resources

    For those moving during this unprecedented time, we understand you have questions. Please see our Frequently Asked Questions, important phone numbers and other information regarding how we are protecting customers and our moving teams below.
    Continue Reading