Mayflower Movers Insights

Mayflower moves tens of thousands of families and individuals every year. Our experience helps us understand where people move, but we don’t always know why they move. In 2013, Mayflower began its Mover Insights Study to learn about the motivation behind various relocations. Each year since we have sponsored a consumer survey to identify the nation’s top moving trends.

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Mayflower's 2018 Mover Insights Study found that Generation X likes to keep their homes clean, but have trouble parting ways with sentimental heirlooms.
According to the Mayflower 2018 Mover Insights Study, approximately half of millennials surveyed aren’t keeping family heirlooms to pass down to their children. But it’s not just millennials. Adults from all generations are embracing the value of decluttering through the minimalist movement by shifting away from collecting things and moving toward creating simple, stress free lives.
Mayflower's 2018 Mover Insights Study found that millennials are more likely to live simply than other generations and are able to save time, money and hassle by doing so.
The 2017 Mayflower Mover Insights Study sought to understand how millennial moving habits may be changing as the generation continues to age. Do millennials stay in the cities they move to in their early 20's? If not, how do they choose a city to call home?
UniGroup asked Livability.com, the experts in best places to live, to help millennials out. We commissioned a ranking of cities and towns where millennials can settle down, buy a home and have kids without giving up the things they loved about urban living.

If millennials recently moved in next door, they may not stay long. A new survey, conducted by Mayflower, shows two in five millennials have moved to a new city without the intention of staying permanently.

According to the millennial-focused 2016 Mayflower Mover Insights study, 51 percent of millennials cite having moved to a new city, state or country for employment, 46 percent have moved to be with or find a romantic partner and 44 percent have moved to be closer to family. 

According to the 2016 Mayflower Movers Insights study, nearly half of those ages 18-35 have relocated to a new city or state for love. The study, which focused on millennial moving trends, found that 46 percent of respondents have moved to a new city, state or country to be with or find a romantic partner. 

According to the 2016 Mayflower Mover Insights study, which focused on millennial moving trends, Instagram-worthy food is a top priority for millennials choosing a new city, with more than half of respondents (56 percent) stating good restaurants are a must have.

The trend in Millennials returning home is known as the boomerang effect. One in four U.S. Millennials, (ages 18-34), have moved back to their hometown in the past five years, as stated in the 2015 Mayflower Movers Insight Study. Nearly 68 percent of respondents cited a desire to be closer to family, friends and significant others as their reason to move back to the town they grew up in.