Following Their Stomachs: Millennials Move in Search of Food

Apr 5, 2016 – According to the 2016 Mayflower Mover Insights study, which focused on millennial moving trends, Instagram-worthy food is a top priority for millennials choosing a new city, with more than half of respondents (56 percent) stating good restaurants are a must have.

The popularity of foodie culture is at an all-time high, thanks to social-sharing sites Instagram and Snapchat. Now more than ever, millennials have and publicly share an affinity for quality food and diverse culinary choices – often influenced by the “wow” factor the photo of a delicious dish may evoke in social media followers. Yelp has made finding the next and best bite to eat in any area an easy priority, and let’s face it – no one wants to live in a culinary dead zone.

“I can’t live in an area where I don’t have different foodie options,” said Michelle Zambrana Rosenberg, who moved from New York City to Miami in 2012. “Coming from a culinary hub like New York City, it’s a must!”

In cities like Seattle, San Francisco, New York and Chicago, food is as much as an attraction as any bridge, building, or statue. It’s these attractions that are pulling more and more people to make important decisions on where they want to start/continue a career, family, or education.

“In their twenties, emerging adults have more freedom to go out with friends and partners than they ever had before or will ever have again, and going out is one of the things they like best,” said Dr. Jeffrey Arnett, Research Professor in the Department of Psychology at Clark University. “Most want to live in a place that has lots of diverse, fun restaurants and other gathering places.”

If money can’t buy happiness, a tasty artisanal donut sure comes close.

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